Found your blog from your comment on PPC.BZ and so far finding the information great – it looks like you’re new to the PPC/CPA game – so this helps me quite a bit. I’m very familiar to internet marketing, and affiliate marketing but really never got into the AdWords thing due to mistakes made early on and following every other “guru” out there who just wanted to sell me stuff without providing any real information.

Last few months I’ve been concentrating on building better blogs so as to not get slapped by Google — but I’m stuck in the “analysis paralysis” phase. I over analyze everything to death – BUT I did like the one comment you made in this post:

“When promoting a CPA (cost per action) offer where 10,000 other affiliates are promoting the same thing, you are competing for the exact same keywords trying to sell the exact same product. You are also competing with people who have been doing it for 10 years and are happy to make 20% profit on high volume. You don’t have their skill, and you need more ROI (return on investment measured as a percentage) than they do.”

For whatever reason, I was “looking” for someone to tell me this … of course, I always knew this to be the case and when I think I’m ready to “push the button” – something holds me back AHA it’s that “analysis paralysis” and perhaps “there has got to be an easier way” — of course, there isn’t.

Congratulations to you – and indeed in the situation you’re in you are correct when you say “homelessness is not an option/answer”. Though I do work and make a decent living, more would be better: to ensure I can put my son through school [university/college] and perhaps when he gets married give the couple enough to put a down payment on their own place and finally be able to spend my retirement in retirement — not worrying about bills to be paid and a gov’t pension to live on.

Sometimes morals and ethics do play a huge part, as you’ve said in promoting some products so I tried looking for alternative products – but you know, there are not many and unfortunately the weight loss and health industry didn’t become a multi-million (or billion) dollar industry without “preying” on individuals…

I wish you the best successes, and will follow your blog and hopefully someday soon try launching a few campaigns and maybe make some real money! I would be thrilled if I could make a few thousand extra every month!

Best,

Mo

Looking forward to more of your post!

This is @hanjicode. This is a awesome article. I’ll definitely be referring to this in the future. I’m just starting to get into PPC to offers, and want to start on the right foot and keep my loses in check.

Thanks!
hanji

1) Get traffic
2) Convert
3) Drive Porsche

But the biggest bottleneck to me seems 1)

Cheers & keep plugging away

Oliver

http://visionmap.denkzeuge.de/

#1 Impression Share (IS) – How often your ads are displayed when matching keywords are searched. An Impression Share of 90% means that ads are displayed 9 out of 10 times a keyword is matched. This would be good. A low IS would be bad – it means that Google prefers to show ads from other advertisers and the campaign is losing out on an opportunity to reach searchers.

The above metric is further broken down into:

#2 Lost Impression Share – Rank: The percentage of impressions that are being lost due to campaign quality issues. Many factors play into this but I presume that CTR is the primary factor because Google offers a better user experience & makes more money when they serve more better performing ads.

#3 Lost Impression Share – Budget: Impressions lost because the budget ran out for the day.

And, lastly:

#4: Exact Match Impression Share: The percentage of impressions that were generated when keywords matched exactly. The higher this number, the better your keywords are matching. When this value is low, it’s an indicator that keyword matching needs to be improved.

Keep the campaigns rolling & good luck!!