My first ad buy just began!
I just got my first little ad buy running. Bought some space on a targeted site for $640/month. I had been trying to placement target the site with adwords but couldn’t seem to get the Google love I wanted. I wanted 100% impressions so I contacted the webmaster and bought some space.
Only catch is this. I made the mistake of letting the owner know I was ‘Danger Brown’ and he saw my blog. So if I make $20,000.00/month off it he’ll know and then price gouge me for the advertising. So that’s a lesson learned. In the future I’ll use a differnent e-mail address to contact people for media buys. (Nothing against this webmaster. He seems like a really nice guy. I just realize this will be something to consider in the future.)
One thing I didn’t fix yet is geo-targeting my visitors which is lame. I figure if I get 1-2 conversions from USA/Canada I’ll go to the trouble. If this ad won’t make money from USA/Canada, it’ll be a loser and not worth taking the trouble to maximize the return….. In other words, my CPA offer isn’t available for worldwide promotion. I need to either geo-redirect people to an alternative offer after they leave my landing page, or geotarget to multiple landing pages from the ad)
I was also lazy about only having one ad made for the spot. I wanted to get it running though and was impatient. The ad I have is really good I think. But if it gets some conversions, I’ll probably do some ad rotation testing. That’s another pain in the neck. I’m used to letting Google take care of this stuff.
I’m trying to put together a few other small buys. Put a few hooks in the water. So cross your fingers for me.
Tomorrow I’m heading out to Affiliate Convention so I’m getting my bags packed and trying to think ‘What might I be forgetting’. My campaigns are pretty much on auto pilot.
That being said, my new ad has had 2 clicks now. I’m watching things in Prosper202. I’m waiting for that first conversion!!!
