How to triple your profits with affiliate marketing PPC campaigns.
This is exactly how I took a single campaign from making me $200/day net to $500/day net almost instantly.
First, you must be tracking your conversions. It can be with Google Conversion Tracking or something else. I use Adwords Conversion Tracking or I use reports in Prosper 202 (free). Prosper or Tracking202 will work for the big 3 search engines so you can do this with Yahoo Search Marketing or MSN Adcenter too. But if you aren’t already tracking which keywords are converting, that needs to be your priority.
Here it is, the big secret to finding super profitable keywords that maybe nobody else has…..
Part 1 – search PPC campaigns
You have probably been running some broad or phrase match keywords in your campaigns. In Yahoo, there is no such thing as exact match, so if you have a campaign there, this will always work.
In Adwords:
1. Run a Search Query Report for the campaign or adgroup you want to improve. This will tell you exactly what people actually searched for.
2. Sort out the column for keywords which actually converted for you.
3. Take these keywords and make them into phrase and/or exact match keywords to add to your campaign. You can also see how many times it was searched for and may be able to get an idea of what to bid on these words. Hint, you can usually bid more for these words safely. Remember, these keywords are all proven winners.
4. You owe me a beer. Or sign up under one of my referral links.
If you are doing this with YSM or Adcenter, they probably have similar tools for reporting on the websites. I never use them because I do it using Prosper202 on my own server.
In Prosper, you may need to import your subids. They have excellent tutorials on this. Then:
1 Go to Analyze
2 Select Keywords
3 Select your date range, “show converted clicks” and hit “set preferences
4 Download to excel if you have enough to warrant it, sort and add these keywords as phrase and/or exact match keywords to your adgroup.
Now, you may see some keywords that are so ridiculously long tail that they may never come back again. It won’t hurt to add them to your campaigns, but you may want to look for a phrase match term you can take out of there. Example:
If you see that you got a conversion from “super awesome michael jackson ringtones that my mom won’t hate”
shorten it to “super awesome michael jackson ringtones” and/or “super awesome ringtones” or “awesome michael jackson ringtones”. You get the idea right?
Part 2 – Content network campaigns
OK, now we’re only talking adwords, but you can do things like this with lots of other platforms. I don’t have time to get into it all because I should be working instead of telling you how to compete with me. By now, you’re getting the idea anyway.
1. Run a Placement Performance Report
2. Add the converting websites as placements within a content network adgroup.
3. Some websites won’t be available for placement targeting. You could contact them directly to place an ad on their site. Or contact them directly to suggest they ad their site for placement targeting. You may have to tell them how to do this.
4. You will be able to modify your bids for each placement according to it’s value.
5. Now you really owe me a shot of cheap whiskey or maybe a whole case of Black Velvet, you decide.
niko
July 17th, 2009 at 1:45 pm #
Hi Danger,
Thanks for your post.
I would like to ask you several questions, if you can anwer me please.
I have a link of an offer for example hoplink.clicbank.com
I would like to promote my offer in Google Adwords, how I’m direct link to the offer? (I know thats it can to add the domain of the vendor in the display url, but if I have competition the URL will display for only 1 ad)
Display URL: mg22offer.com
Destination url: http://sadff.com/click/?s=00000&c=00000
The link for the destination URL will be to mg22offer.com.
Its legal to take my domain m22offer.com and create a script for direct link him to the offer? or set a i-frame in my domain? on Google adwords?
Thank you very very much
HugoCortes
October 26th, 2009 at 3:27 pm #
I’ve found that taking a site that has performed successfully for you in an ad group targeting the entire content network and then targeting it specifically as a placement in an adgroup gives mixed results.
Most of the time, the min CPC to show on the placement increases after making that change (and subsequently your average CPC increases as well). My guess is that AdWords is placing a premium on an advertiser wanting to show on a particular placement. If your margins are large enough, it’s not much of an issue. If you’re dealing with a micro-CPA, it’s an issue.
Mo
November 10th, 2009 at 4:39 pm #
DB – take that another step, you know what keywords are converting. If you are trying to build a blog into a profitable standalone business you could also have articles written with those keywords in mind pointing to the blog so eventually you could rank high for those words and potentially garner traffic through organic search engine results.
The user now has an option of either going the route of the organic results or the sponsored advertisements — depending on their preference they could go organic or sponsored — but if you’ve covered both of them it’s still win-win for you.
I do this on several of my blogs by analyzing the monthly stats and it works very, VERY good.
Mo