The FTC just decided to kick a small USA based business woman’s ass because she was providing ordinary publicity work paid reviews for clients with wares to sell.
The defendant victim was using ordinary sales puffery. If you are unfamiliar with the term; it refers to a legal concept that salespeople may make positive statements about their products that are exaggerations of the truth. It’s inspired by the ancient belief in caveat emptor (let the buyer beware). Customers expect, and commerce requires salespeople to be able to puff up their own products. Outright lies of course shouldn’t be tolerated.
If the following statements were made in a commercial on TV, Radio, or printed media, they would have garnered no attention. These are the statements made by the victim Tracie Snitker’s company Reverb Communications Inc.’s employees:
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