Earnings update August 2010, $19K net profit

August was my best month ever! In terms of my previous income, I kicked some ass! Here are the numbers in US Dollars.
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Total spent:  $13,360.41
Gross Profit: $32,528.97
Net Profit:     $19,168.56
ROI:                   143%
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I’m pretty pleased overall. Most of the increase was due to improving ROI through systematically improving/split testing my existing campaigns.  These numbers are the grand total of everything and I included hosting, domain, etc. fees in the ‘total spent’ number.
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Mostly, I’m just building my business capital. I expect to make a shift at some point to media buying. But I feel like I need to be prepared to lose $20K to $40K in the learning process that will entail. It might be smart to do that this year so I can reduce my tax liability a bit.
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I do need to confess that I’m enjoying having a little extra cash. Though I normally tend to be a cheap bastard, I’m taking my wife to England, Scotland, and France for 12 days in early November. She saw a 1 day thing in London that she wanted to attend, and I said “Let’s do it.” then we decided to extend it out a bit and see some things.
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P.S. Please forgive that my blog’s theme is a little wonky. I plan to customize a theme at some point in the near future, but for now I’m using one off the discount rack.
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Wanna check out July’s earnings?