So, personally I’ve been using Yahoo Search Marketing pretty heavily this last year and am anticipating the merger between MSN Adcenter and YSM with trepidation. In an attempt to boost my Adcenter skills I’ve been messing around with some campaigns on a few MSN accounts and increasing my skill level.
Being a fairly big fan of DKI (dynamic keyword insertion) in my ads I was faced with the small challenge of having all my keywords show up in lowercase in my ads. MSN has an article about this subject where after the first paragraph, they mention that the quick and easy solution is to upload your keyword lists in all caps. That’s where I stopped reading.
I’ve been working with some fairly large keyword lists. My latest campaign had 48,000 keywords. Needless to say, I didn’t feel like doing this by hand. Also, being a cheap bastard, I’d rather avoid paying for a solution. So I wound up trying a few free tools. The first two failed in one way or another. But Keyword Pad got the job done quickly and effectively. It’s free and I’m not getting paid to blog this. I just wanted a break from my other stuff and felt like blogging something.
The steps to follow are:
1. Import your keyword list.
2. Click “Modify” and select “First Letters to Uppercase” from the drop down menu.
3. Buy me a beer next time you see me.
One small issue is that within keyword phrases, you may prefer not to capitalize some words like “to” “in” “of” etc. This Thing Will Capitalize All Of The Words In Every Keyword Phrase. I didn’t bother with this secondary problem and decided to move on to other things. Got a better solution, great! Let us know in the comments.
Here is a screenshot:
